Fintech companies:trust signals are missingand it's costing you organic traffic.
73% of fintech buyers trust organic search results over paid ads. AuditMySite audits your site in 90 seconds — FCA compliance signals, financial schema, AI visibility — and ships fixes automatically.
Audit terminal · Fintech company site
Why fintech companies lose organic traffic
Five gaps costing you customers and compliance rankings.
Each issue below is found on 68%+ of fintech websites. Each is fixable without a developer for most changes.
Ranking gap
Competitors rank for the financial problem your product solves.
High-intent fintech queries — 'business account for startups', 'FX API for e-commerce', 'open banking integration' — go to whoever built technical SEO foundations earliest. AuditMySite shows exactly what's blocking you.
73%
of fintech buyers trust organic search over paid ads
E-E-A-T & compliance
FCA registration is invisible to search engines.
E-E-A-T signals for financial content are critical — Google's guidelines require demonstrable financial expertise. FCA registration number, regulatory disclosures, and author credentials must be machine-readable. We fix this in one click.
72%
of fintech sites lack FCA-compliant E-E-A-T markup
Schema gap
No FinancialService schema. Google doesn't know what you offer.
Missing structured data prevents Google from surfacing your product in financial comparison results and knowledge panels. AuditMySite generates and deploys FinancialService and SoftwareApplication schema.
5×
CTR uplift on fintech pages with correct schema
Core Web Vitals
Your onboarding and pricing pages load in 5.2s.
JavaScript-heavy fintech stacks routinely fail Core Web Vitals — especially LCP on pricing and comparison pages. We identify the exact scripts causing failures and ship the optimisation.
5.2s
average LCP on fintech pricing and comparison pages
AI visibility
AI engines don't cite your product in financial queries.
ChatGPT and AI Overviews are increasingly the starting point for fintech discovery. Passage-level citability and structured trust signals are required for AI citation. AuditMySite audits and fixes both.
41%
of financial product queries now occur in AI engines
90-second audit. Zero cost.
Find every SEO gap on your fintech site before competitors do.
We scan 240+ signals — FCA trust signals, financial schema, Core Web Vitals, AI visibility — and rank fixes by estimated customer revenue impact.
Direct answer
How do fintech companies rank on Google?
Fintech companies with correct financial schema and FCA-compliant E-E-A-T signals rank 2.7 positions higher on average for their core product keywords than peers with equivalent content but missing trust markup.
Fintech companies rank on Google by combining three elements: a technically sound website (fast JavaScript rendering, correct FinancialService schema, compliant E-E-A-T signals), problem-keyword content targeting specific financial pain points, and regulatory trust signals that satisfy Google's YMYL (Your Money Your Life) content standards. AuditMySite audits all three in 90 seconds. The most common issue on fintech websites is inadequate E-E-A-T markup — missing FCA registration visibility, absent author credentials, and no regulatory disclosure markup — which causes Google to rank the site lower due to YMYL guidelines.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your fintech website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“Our FCA registration was in the footer as plain text. AuditMySite flagged it as a critical E-E-A-T failure. Added machine-readable markup and rankings improved across 12 pages.”
Aanya Sharma-Whitlock
Head of Marketing, Hatchworks Financial
“We were failing LCP on every pricing page. Three render-blocking fintech SDKs were the cause. AuditMySite identified them in 90 seconds. Fixed in a day, organic trial signups up 28%.”
Tomás Reinholdt
CTO, Carbonway Payments
“The structured data audit found we had no FinancialService schema anywhere on the site. Deployed across the site in one click. Rich results appeared in 3 weeks.”
Esi Boateng-Lindqvist
VP Growth, Northcape Capital Tech
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your fintech company website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly. Charged in AUD.
FAQ
Fintech SEO, answered.
How do fintech companies rank on Google?
Fintech ranking requires: correct FinancialService schema, FCA-compliant E-E-A-T markup, fast JavaScript rendering, and problem-keyword content satisfying Google's YMYL standards. AuditMySite audits and fixes all four.
What is YMYL and how does it affect fintech SEO?
YMYL ('Your Money Your Life') is Google's designation for content types that can significantly impact users' finances or wellbeing. Fintech content is YMYL by default, which means Google applies stricter E-E-A-T requirements. Missing FCA registration markup, absent author credentials, and thin regulatory disclosures all suppress fintech rankings under YMYL guidelines.
What schema markup should a fintech company use?
Fintech companies should implement FinancialService schema (with regulatory body and certification fields), SoftwareApplication schema for product pages, FAQPage schema on pricing pages, and Organization schema with FCA registration details. AuditMySite validates, generates, and deploys all of these.
How does Core Web Vitals affect fintech SEO?
Fintech sites are notoriously JavaScript-heavy — third-party KYC widgets, banking SDKs, and real-time data feeds all increase LCP. AuditMySite identifies which third-party scripts cause LCP failures and provides specific fixes: script deferral, lazy loading, or CDN-level caching.
How much does SEO cost for a fintech company?
AuditMySite's free audit is unlimited. The deep-dive report with auto-fix queue costs A$49 once. Agency plans for 25 sites are A$229/month. Fintech companies typically spend £64,000+ per year on digital marketing — AuditMySite pays back in hours.
Plug into your stack
Tools we plug into for fintech company.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
Best practice
What SEO should a fintech startup prioritise?
Fintech startups should prioritise trust signals (HTTPS, schema, E-E-A-T), product comparison pages, and AI search visibility. Regulatory content is a moat competitor can't easily replicate.
Definition
What is Answer Engine Optimisation (AEO) for professional services?
AEO is the practice of structuring content to answer specific questions so it appears in AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Full guide for law firms, accountants, and consultancies.
Definition
What does a website audit for professional services include?
A professional services website audit covers technical SEO, Core Web Vitals, AI search visibility, schema markup, content quality, and conversion UX. Full breakdown inside.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.