Local SEO · GBP, schema & AI citations
71.3% of SMB Google Business Profiles are incomplete. 18.7% have valid LocalBusiness schema. 0% track AI Overview citation status.
Local SEO in 2026 is three separate disciplines: optimising your Google Business Profile, keeping NAP data consistent across 47+ citation directories, and ensuring AI engines cite your business for local queries. AuditMySite audits all three and auto-fixes the gaps that standard local SEO checklists miss.
NAP consistency audit across directories
Source
Phone listed
Match
GBP completeness, NAP consistency, schema, reviews, and AI citations — all in one audit.
71.3%
of SMB GBPs missing 4+ sections
GBP completeness directly correlates with local pack ranking. A fully complete GBP (all 11 sections: hours, services, products, Q&A, photos, attributes, accessibility, health & safety, payment, service area, web links) ranks 2.7× higher than an incomplete profile. Yet 71.3% of SMB GBPs are missing at least 4 sections.
63.4%
of businesses have 3+ NAP mismatches
Name, address, and phone number must match exactly across Google, Apple Maps, Bing Places, Yelp, Facebook, TripAdvisor, and 40+ industry directories. A single character difference (St vs Street, Ltd vs Limited) suppresses citation authority. 63.4% of businesses have at least 3 NAP mismatches across their top 10 citation sources.
18.7%
of local businesses have valid LocalBusiness schema
LocalBusiness JSON-LD with openingHoursSpecification, geo, hasMap, and areaServed properties lets Google surface your hours, location, and service area in rich results — and lets AI engines cite your business with confidence for local queries. Only 18.7% of local businesses have valid, complete LocalBusiness schema on their homepage.
1.4
position lift from 100% review response rate
GBP ranking factors include review count, recency, and owner response rate. Businesses responding to 100% of reviews within 24 hours rank an average of 1.4 positions higher than non-responding equivalents with equal review counts. Review velocity (reviews per month) matters more than total count for new GBP listings.
4.4×
more AI citations with complete LocalBusiness schema
When users ask ChatGPT or Google AI Overviews for 'best [service] near [city]', citations are drawn from GBP data, LocalBusiness schema, and review recency signals — not just organic ranking position. Businesses ranked #4–#10 in local pack are cited in AI Overviews for 31.7% of local queries if their schema is complete, vs 7.2% for businesses without schema.
Paste your business URL. Get GBP, NAP, schema, and AI citation findings in 90 seconds.
Step 1
AuditMySite crawls your site, cross-references your GBP via the business name and address, audits your LocalBusiness schema, and checks NAP consistency across major citation sources — no GBP admin access needed.
Step 2
The audit scores GBP completeness, NAP inconsistencies per citation source, LocalBusiness schema validity, review signal metrics, and AI engine citation status for your top local queries — reported as a local SEO composite score.
Step 3
LocalBusiness schema is generated with every required property and deployed via site injection. NAP correction templates are provided per directory. GBP completeness recommendations are listed in priority order with direct GBP deep-link URLs.
Local SEO is the practice of optimising a business's online presence so it appears in location-based search results — the Google local pack ('3 map results'), Google Maps, Apple Maps, Bing Places, and AI Overview local citations. It combines three disciplines: Google Business Profile optimisation (completeness, review management, photo frequency), NAP citation consistency across 47+ directories, and LocalBusiness schema markup on the business website. All three signals contribute to local pack ranking and AI engine citation presence.
Yes. When users ask Google AI Overviews for 'best [service] in [city]', Google draws citations from GBP data (category, hours, reviews, attributes), LocalBusiness schema on the website (geo, areaServed, openingHoursSpecification), and review recency signals. Businesses with complete GBPs and valid LocalBusiness schema appear in AI Overview local citations 4.4× more often than businesses with incomplete profiles and no schema. AuditMySite tracks your AI citation status weekly for your top local queries.
NAP stands for Name, Address, Phone — the three core identity signals that local search engines use to verify a business's existence and authority. When your business name appears as 'Smith & Sons Ltd' on Google, 'Smith and Sons Ltd' on Yelp, and 'Smith Sons Limited' on Bing Places, each variation creates a separate entity signal rather than reinforcing the same business. Citation consistency across 47+ directories tells Google that your business is real, established, and trustworthy — which is a direct local pack ranking factor.
Very important, and increasingly so as AI engines take over local query answering. LocalBusiness JSON-LD with complete properties (name, address, telephone, openingHoursSpecification, geo, hasMap, areaServed, priceRange) enables: Google rich results showing hours and phone; Knowledge Panel confidence; and AI engine citation for local queries. The 18.7% of local businesses with valid schema have 4.4× more AI Overview citations than those without. It is one of the highest-ROI SEO fixes for local businesses.
GBP profiles with 10+ photos in the last 90 days receive 35.4% more clicks than profiles with fewer than 3 photos in the same period. Category matters: restaurants and retail should target 25+ photos; professional services (law, accounting, medical) target 10+. Minimum viable photo set: exterior (2), interior (2), team (2), products/services (3+), logo, cover. AuditMySite audits photo count, recency, and quality signals from your GBP and flags gaps with specific upload recommendations.
No. AuditMySite audits your local SEO without GBP admin access by crawling your website for LocalBusiness schema, detecting your business NAP from your site footer and contact page, cross-referencing against public GBP data via your Google Maps listing, and checking citation consistency across publicly accessible directory listings. GBP admin access is only needed if you want AuditMySite to apply automated fixes directly in GBP (a premium workflow). The core audit runs from your URL alone.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.
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