Shift 01
Blue links → generative answers
Traditional SEO competes for ten blue links. AI SEO competes for the single paragraph ChatGPT writes back. 47.2% of users now stop reading after that paragraph — they never reach a result.
AI search · seven engines · live
An AI SEO tool thatwatches the chat window.Knowing where you rank on Google is half the story. Half your traffic now starts in ChatGPT.
AuditMySite probes the queries you should be cited on across ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, Claude, Gemini and Grok — then tells you exactly what to change so generative engines start quoting you instead of your competitors.
ChatGPT · live probe
Sources cited
auditmysite.ioCited
Composite score across SEO, Core Web Vitals, AI visibility, accessibility and security — with auto-fix on approval.
competitor-a.comCited
Lighthouse-style checker that flags missing meta tags and lists Core Web Vitals from PageSpeed Insights.
competitor-b.ioCited
Backlink-led SEO suite with keyword research and site audit, optimised for traditional Google rankings.
AI SEO vs traditional SEO
How AI SEO is different.
Same domain, two surfaces. The signals overlap, but the weighting has shifted. Here's what actually moves the needle when the competition is a language model, not a SERP.
Shift 02
Keyword density → entity coverage
AI engines don't count keywords. They build entity graphs. If your page covers a topic but never names the surrounding entities a model expects to co-occur, you're invisible — even with perfect on-page SEO.
Shift 03
Backlinks → citation worthiness
Domain Rating still moves the needle on Google, but generative engines cite based on extractable claims. Pages with specific numbers, dated sources and clear authorship get quoted 3.4x more often than fluff content.
Shift 04
Meta tags → schema + DefinedTerm
Title and description tags barely matter to LLMs. Structured data does. Schema.org DefinedTerm, FAQPage, HowTo and Article markup is what lets a model lift your content into an answer without rewriting it.
Shift 05
Ranking → being quoted
There's no position 1 in ChatGPT. You're either in the citation list of 3 sources, or you're not. AuditMySite tracks 11,408 high-intent queries weekly and tells you which ones you appear in.
Score your AI SEO
How visible is your site to AI? Run the 90-second AI SEO scan.
Probes ChatGPT, Perplexity and Google AI Overviews on the queries that matter for your brand. Free, no card.
What an AI SEO tool does
What an AI SEO tool actually does.
An AI SEO tool optimises your site to be cited by generative search engines — ChatGPT, Perplexity, Google AI Overviews, Copilot, Claude, Gemini and Grok — in addition to ranking on traditional Google. It measures entity coverage, citation worthiness and extractable-claim density, then ships schema, content and structural fixes that make your pages quotable. AuditMySite probes 11,408 high-intent queries weekly and tells you exactly which engines are quoting you and which are quoting your competitors instead.
Traditional SEO tools
- Track Google blue-link rankings only
- Score on keyword density and backlink count
- Audit meta tags, sitemap, robots, canonicals
- Report monthly position deltas
- Stop at the SERP screenshot
AuditMySite AI SEO
- Probes ChatGPT, Perplexity, AI Overviews, Copilot, Claude, Gemini and Grok weekly
- Scores entity coverage, citation worthiness and extractable-claim density
- Generates DefinedTerm, FAQPage and HowTo schema you can ship as a PR
- Alerts when an AI engine drops you from a query you previously won
- Ranks every fix by predicted citation lift
Want the per-engine citation deep-dive?
Want monitoring?
Track your AI citations weekly. Get alerted when ChatGPT stops citing you.
£149/mo Growth includes weekly seven-engine probes, citation-drop alerts, and 50 AI fix credits.
FAQ
About AI SEO, answered.
What is AI SEO and how is it different from traditional SEO?
AI SEO is the practice of optimising a site to be cited by generative search engines — ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, Claude, Gemini and Grok. Traditional SEO competes for the ten blue links Google shows below the AI Overview. AI SEO competes for the three sources the AI Overview itself quotes. The signals overlap but are weighted differently: schema, entity coverage and extractable claims matter far more than keyword density or backlink volume.
Does AI SEO replace traditional SEO?
No. 52.8% of search queries still convert through traditional blue links, and Google still rewards Core Web Vitals, internal linking and canonical tags. AI SEO is additive — you're now optimising for two surfaces from one codebase. AuditMySite scores both in a single composite so you don't have to run two parallel audits.
How do you measure AI visibility?
We maintain a library of 11,408 high-intent queries across 18 verticals. On every scan, we probe a representative subset against each of the seven engines and record whether your domain appears in the citation list, the answer paragraph, or neither. You get a 0–100 AI Visibility score, the specific queries you won and lost, and a delta vs your last scan. Weekly monitoring runs the full query set.
Which AI engines does AuditMySite probe?
Seven: ChatGPT (GPT-4.1 with web), Perplexity (sonar-large), Google AI Overviews, Bing Copilot, Claude (Sonnet 4.7 with web), Google Gemini (2.5 Pro with grounding) and Grok 4. Each engine is probed via its public surface — no scraping of model weights. The probe budget is included in every paid plan; the free scan runs a 12-query sample across three engines.
Can you actually rank in ChatGPT?
There's no "rank" — there's citation presence. ChatGPT picks 3–8 sources per browsing query. The fastest levers are: (1) ship DefinedTerm schema for your category, (2) restructure the first 240 words of each page into a citeable lead paragraph with specific numbers and dated claims, (3) add FAQPage schema mirroring how users phrase questions in chat. Sites following all three average a 3.4x citation lift within 28 days.
How often should AI SEO be re-audited?
Monthly at minimum, weekly if you ship content often. AI engines reindex faster than Google and citation patterns shift week-to-week as model behaviour changes. The £149/mo Growth plan runs weekly probes against your full query set and flags any citation drop within 24 hours. Agencies on £599/mo get the same for up to 11 client domains.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.