Website auditfor private equity firms.Authority signals, portfolio schema, LP-facing content quality.
Audit your PE firm site in 90 seconds. £29 deep-dive ships Organization + portfolio schema and authority content fixes automatically.
Live audit · Private equity firm website · before → after
- Schema: Added FinancialService JSON-LD
- LCP fixed: hero image compressed 78%
- Meta descriptions: 14 pages updated
- AI visibility: llms.txt + AnswerBlock added
Skip the free tier
Deep-dive private equity firm audit + auto-fix queue.
The £29 report goes deeper than the free scan and ships every fix automatically — schema, meta data, image compression — directly to your CMS, CDN, or as a GitHub PR.
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What we check on private equity firm sites
240+ signals scanned in 90 seconds.
Every audit covers Core Web Vitals, schema, AI visibility, E-E-A-T signals, and conversion UX — tailored to private equity firms.
Portfolio markup
Portfolio company pages have no Organization schema.
Each portfolio holding should be markup-linked to your firm via investee Organization schema. Most PE sites list portfolio as plain logos — invisible to Google's relationship graph.
58%
of founders research PE backers before first call
Sector ranking
Fund-strategy pages don't rank for sector queries.
'Mid-market healthcare PE', 'European tech buyout fund', 'family office co-investment' — sector-specific queries have low competition. Most PE pages don't target them.
9×
lower competition for sector-specific terms
Content depth
Investment thesis content thin or absent.
Quality founders shortlist by reading thesis content. Thin or missing thesis pages signal an undifferentiated fund.
67%
of founders shortlist by thesis quality
E-E-A-T
Partner LinkedIn → website E-E-A-T gap.
Partners have strong LinkedIn presence but websites don't markup their experience — Google can't connect deal record to firm.
84%
of PE partner pages lack Person schema
AI visibility
AI engines recommend large funds. Mid-market invisible.
Without thesis-content AI citation structure, mid-market and lower-mid-market funds are excluded from AI shortlists when founders ask for backer recommendations.
32%
of founder backer-research now in AI engines
Free audit
Drop your URL. See every issue in 90 seconds.
No card. No signup. Just paste your URL and we crawl 240+ signals — then rank fixes by estimated revenue impact.
FAQ
PE audits, answered.
How do PE firms attract proprietary deal flow online?
Through structured portfolio markup, sector-specific thesis content, complete partner E-E-A-T, and AI citation readiness. AuditMySite audits and fixes all four.
What schema should a PE firm use?
FinancialService for the firm, Organization with subOrganization linking each portfolio company, Person for partners (with award and knowsAbout fields), and Article schema for thesis content with named authors.
Why are founders researching PE backers online?
58% of founders research backers before first call. They evaluate sector fit, partner credibility, portfolio quality, and value-add philosophy — all increasingly via Google and AI engines.
How long does SEO take for a PE firm?
Portfolio markup and partner schema improve rankings within 4–8 weeks. Thesis content compound effects build over 6–12 months but produce sustained proprietary deal-flow advantage.
How much does SEO cost for a PE firm?
Free audit unlimited. Deep-dive + auto-fix £29 once. Agency plan 25 sites £149/month. One proprietary deal typically generates returns funding AuditMySite for many fund lifetimes.
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