Website auditfor insurance brokers.FCA + BIBA credentials, quote UX, scheme-page indexability.
Audit your insurance broker site in 90 seconds. £29 deep-dive ships FCA + BIBA credential schema and scheme-page fixes automatically.
Google Maps pack · Insurance broker search
Compare the Market listing
Insurance broker · 4.1 ★ · insurance broker listing
Your Insurance broker
Insurance broker · 4.8 ★ · yourfirm.co.uk
Skip the free tier
Deep-dive insurance broker audit + auto-fix queue.
The £29 report goes deeper than the free scan and ships every fix automatically — schema, meta data, image compression — directly to your CMS, CDN, or as a GitHub PR.
No subscription. 14-day money-back. Cancel instantly.
What we check on insurance broker sites
240+ signals scanned in 90 seconds.
Every audit covers Core Web Vitals, schema, AI visibility, E-E-A-T signals, and conversion UX — tailored to insurance brokers.
Specialism ranking
Comparison sites outrank you for your specialism.
Compare the Market, MoneySuperMarket dominate. But brokers with specialism content (high-net-worth home, commercial liability, professional indemnity) can rank above them.
43%
of insurance buyers prefer a broker over a comparison site
Schema gap
No InsuranceAgency + Service schema.
Most brokerage sites use Organization schema only. InsuranceAgency + Service dual schema unlocks rich-result eligibility.
4×
rich-result CTR with correct insurance schema
Content depth
Product pages thin — under 200 words.
Insurance product pages with under 200 words don't rank against comparison-site giants. We identify and prioritise content gaps.
62%
of broker product pages have under 200 words
AI visibility
AI engines recommend price-comparison sites.
Buyers asking ChatGPT 'cheapest commercial insurance broker' get comparison sites cited. Without broker AI-citation structure, you're invisible.
37%
of insurance queries now in AI engines
Trust signals
FCA permission and accreditations weak markup.
BIBA membership, FCA registration, Chartered Insurance Institute credentials all need hasCredential schema. Most are plain text.
71%
of broker sites fail credential E-E-A-T
Free audit
Drop your URL. See every issue in 90 seconds.
No card. No signup. Just paste your URL and we crawl 240+ signals — then rank fixes by estimated revenue impact.
FAQ
Insurance broker audits, answered.
How do insurance brokers compete with comparison sites?
Through specialism content, dual schema, credential markup, AI citation readiness, and deep product content. AuditMySite audits and fixes all five.
What schema should an insurance broker use?
InsuranceAgency + Service dual schema, FAQPage on product pages, hasCredential schema for BIBA / FCA / CII, and Person schema for individual brokers.
Should brokers compete on generic or specialism queries?
Specialism queries win. Comparison sites dominate generic terms. Brokers with HNW home, professional indemnity, or commercial liability specialism can outrank giants on niche queries with high conversion.
How long does SEO take for an insurance broker?
Schema and credential markup typically improve rankings within 4–8 weeks. Specialism content compounds over 6–12 months.
How much does SEO cost for an insurance broker?
Free audit unlimited. Deep-dive + auto-fix £29 once. Agency plan 25 sites £149/month. One specialist commercial policy typically funds AuditMySite for multiple years.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.