Website auditfor financial advisors.FCA compliance signals, FinancialService schema, YMYL standards.
Audit your IFA practice in 90 seconds. £29 deep-dive ships FCA-compliant E-E-A-T markup and FinancialService schema automatically.
Live audit · Financial advisor website · before → after
- Schema: Added FinancialService JSON-LD
- LCP fixed: hero image compressed 78%
- Meta descriptions: 14 pages updated
- AI visibility: llms.txt + AnswerBlock added
Skip the free tier
Deep-dive financial advisor audit + auto-fix queue.
The £29 report goes deeper than the free scan and ships every fix automatically — schema, meta data, image compression — directly to your CMS, CDN, or as a GitHub PR.
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What we check on financial advisor sites
240+ signals scanned in 90 seconds.
Every audit covers Core Web Vitals, schema, AI visibility, E-E-A-T signals, and conversion UX — tailored to financial advisors.
Ranking gap
Competitors rank for the financial planning queries your ideal clients use.
Pension transfer, inheritance planning, ISA strategy — the high-value client queries go to whoever built compliant, structured content first. AuditMySite shows what's blocking you from appearing.
66%
of people research an IFA online before consulting
FCA compliance signals
FCA registration is missing from your machine-readable markup.
Google's YMYL guidelines require demonstrable financial expertise. FCA number, SPS registration, and regulatory disclosures must be machine-readable. Missing this suppresses rankings for financial queries.
74%
of IFA sites lack FCA-compliant E-E-A-T markup
Schema gap
No FinancialService schema. Google misclassifies your practice.
Without FinancialService structured data, Google can't reliably surface your practice in comparison results or knowledge panels. AuditMySite generates and deploys correct schema in one click.
5×
rich-result CTR with correct FinancialService schema
Core Web Vitals
Your contact and services pages load in 5.8s on mobile.
Slow mobile pages suppress rankings and consultation bookings simultaneously. LCP failures caused by embedded calculators and PDFs are the most common issue we find on IFA sites.
5.8s
average mobile LCP on IFA service pages
AI visibility
AI engines recommend consolidated firms. Independent advisors are invisible.
ChatGPT and AI Overviews increasingly handle first-touch financial queries. Independent IFAs need specific AI citation signals to compete — AuditMySite audits and fixes all of them.
42%
of financial planning queries now use AI engines
Free audit
Drop your URL. See every issue in 90 seconds.
No card. No signup. Just paste your URL and we crawl 240+ signals — then rank fixes by estimated revenue impact.
FAQ
IFA audits, answered.
How do financial advisors get found on Google?
IFAs rank through FCA-compliant E-E-A-T signals, correct FinancialService schema, YMYL-quality content with named authors, fast mobile pages, and geographic targeting with LocalBusiness schema. AuditMySite audits and fixes all five.
What is YMYL and how does it affect IFA websites?
YMYL ('Your Money Your Life') is Google's designation for financial content. Google applies stricter standards: FCA registration must be verifiable, authors must have stated qualifications, and content must be accurate and up-to-date. Failing YMYL standards suppresses rankings even on technically sound IFA sites.
What schema markup should a financial advisor use?
IFAs should implement FinancialService schema (with currenciesAccepted, serviceType, and areaServed), LocalBusiness schema with precise coordinates, Person schema on advisor pages (with hasCredential for FCA and professional body membership), and FAQPage schema on service description pages.
How do financial advisors appear in AI Overviews?
AI Overviews handle financial planning queries with increasing frequency. IFAs appear when their content has named advisor credentials, specific factual claims (not generic advice), and structured data that AI engines can parse. AuditMySite audits your AI citation readiness specifically for financial content.
How much does SEO cost for a financial advisor?
AuditMySite's free audit is unlimited. The deep-dive report with auto-fix queue costs £29. Agency plans for 25 sites are £149/month. IFA practices typically spend £28,000+ per year on marketing — AuditMySite pays back in the first new client consultation.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.