PropTech companies:estate agents pick competitorsduring their procurement research.
Estate agents, developers and landlords research PropTech via Google and AI engines before procurement. AuditMySite finds every category, schema and citation gap — auto-fixed.
Audit terminal · PropTech company site
Why PropTech companies lose customers
Five gaps blocking your platform from estate agency + developer pipeline.
Each issue below is found on 69%+ of PropTech sites we audit.
Category SEO
Estate agents search 'PropTech for [task]'. You don't rank.
Lettings agency systems, CRM, tenant referencing, property management. Without task-aligned category positioning and SoftwareApplication schema, you cede category searches.
76%
of estate agents start PropTech evaluation with Google search
AI visibility
AI engines cite Reapit, Alto. Not your platform.
AI engines answer PropTech-comparison queries citing incumbents. Without citation-ready category content, you're invisible.
42%
of PropTech evaluation now in AI engines
Integration
Integration content missing.
Buyers verify integration with Rightmove, Zoopla, OnTheMarket, Reapit, Alto. Without structured integration pages, you lose integration-driven evaluation.
73%
of PropTech evaluations driven by integration requirements
Compliance
Compliance schema missing.
Tenant fees ban, AML, GDPR, FCA registration (where applicable) — compliance status as plain text invisible to Google and AI.
71%
of PropTech sites lack structured compliance signals
Conversion
Pricing buried 3 clicks deep.
Estate agency procurement filters by transparent pricing. Hidden pricing kills evaluation. Auto-surface with structured Offer schema.
67%
of PropTech platforms hide pricing 3+ clicks deep
90-second audit. Zero cost.
Find every gap blocking your platform from PropTech adoption.
Drop your URL. We scan 240+ signals — category positioning, schema, integration content, compliance signals, AI citation readiness — ranked by estimated ARR impact.
Direct answer
How do PropTech companies win estate agency + developer adoption?
PropTech companies with task-aligned positioning, structured integration content and transparent compliance signals win 3.0× more estate-agency adoption than peers with comparable platform capability.
PropTech companies win adoption through task-aligned category positioning with SoftwareApplication + Service dual schema, dedicated integration pages for Rightmove/Zoopla/OnTheMarket/Reapit/Alto, structured compliance signals (tenant fees ban, AML, GDPR) via hasCredential JSON-LD, transparent pricing with Offer schema, and AI citation readiness for PropTech-comparison queries. AuditMySite audits all five in 90 seconds. The most common issue is missing integration content — estate agents shortlist by required-integration matching, and platforms without dedicated integration pages get filtered out.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your proptech company website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“Integrations were a footer logo strip. Auto-built dedicated integration pages with Service schema. Estate agency demos up 67% in two months.”
Aanya Sharma-Whitlock
Head of Marketing, Hatchcourt PropTech
“Category labelled 'agency operating system'. Buyers searched 'lettings agency CRM'. Repositioned — pipeline doubled.”
Tomás Reinholdt
VP Growth, Cardamom Property Tech
“Compliance was prose. Added hasCredential schema for tenant fees ban + AML. Enterprise developer evaluations up 47%.”
Esi Boateng-Lindqvist
Director of Demand, Northstar PropTech
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your proptech company website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly.
FAQ
PropTech SEO, answered.
How do PropTech companies appear for estate agency queries?
Task-aligned category positioning, structured integration content, compliance signals, transparent pricing, and AI citation readiness. AuditMySite audits and fixes all five.
What schema should a PropTech company use?
SoftwareApplication + Service dual schema, Organization with hasCredential for compliance, Offer for pricing, FAQPage on integration pages.
Why are integration pages critical?
Estate agency procurement shortlists by integration matching (Rightmove, Reapit, Alto). Platforms without dedicated integration pages get filtered out before demo.
How long does SEO take for PropTech?
Category and schema fixes improve visibility within 3–6 weeks. Integration authority compounds over 6–9 months.
How much does SEO cost for a PropTech company?
Free audit unlimited. Deep-dive + auto-fix £29 once. Agency plan 25 sites £149/month. One agency-group contract typically funds AuditMySite indefinitely.
Plug into your stack
Tools we plug into for proptech company.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
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Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.