Private equity firms:management teams Google youbefore signing the term sheet.
58% of founders research PE backers online before first call. AuditMySite audits your firm in 90 seconds — fund schema, portfolio markup, AI visibility.
Live audit · Private equity firm website · before → after
- Schema: Added FinancialService JSON-LD
- LCP fixed: hero image compressed 78%
- Meta descriptions: 14 pages updated
- AI visibility: llms.txt + AnswerBlock added
Why PE firms lose deal-sourcing edge
Five gaps costing your firm its proprietary deal flow.
Each issue below is found on 76%+ of PE-firm websites. Each is fixable in under a week.
Portfolio markup
Portfolio company pages have no Organization schema.
Each portfolio holding should be markup-linked to your firm via investee Organization schema. Most PE sites list portfolio as plain logos — invisible to Google's relationship graph.
58%
of founders research PE backers before first call
Sector ranking
Fund-strategy pages don't rank for sector queries.
'Mid-market healthcare PE', 'European tech buyout fund', 'family office co-investment' — sector-specific queries have low competition. Most PE pages don't target them.
9×
lower competition for sector-specific terms
Content depth
Investment thesis content thin or absent.
Quality founders shortlist by reading thesis content. Thin or missing thesis pages signal an undifferentiated fund.
67%
of founders shortlist by thesis quality
E-E-A-T
Partner LinkedIn → website E-E-A-T gap.
Partners have strong LinkedIn presence but websites don't markup their experience — Google can't connect deal record to firm.
84%
of PE partner pages lack Person schema
AI visibility
AI engines recommend large funds. Mid-market invisible.
Without thesis-content AI citation structure, mid-market and lower-mid-market funds are excluded from AI shortlists when founders ask for backer recommendations.
32%
of founder backer-research now in AI engines
90-second audit. Zero cost.
Find every gap blocking your firm from proprietary deal flow.
Drop your URL. We scan 240+ signals — portfolio markup, thesis depth, partner schema — ranked by estimated deal-flow value.
Direct answer
How do private equity firms attract proprietary deal flow online?
Private equity firms with structured portfolio markup, sector-specific thesis content, and complete partner E-E-A-T receive 2.3× more proprietary founder inbound than peers with equivalent AUM.
PE firms attract proprietary deal flow through structured portfolio markup (Organization schema linking each holding to the firm), sector-specific thesis content matching how founders search (mid-market healthcare, European tech buyout), complete partner E-E-A-T markup connecting deal record to firm, and AI citation readiness for founder backer-research queries. AuditMySite audits all four in 90 seconds. The most common issue is portfolio companies listed as plain logos rather than schema-linked entities — preventing Google from understanding fund-portfolio relationships.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your private equity firm website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“Our portfolio page was 47 logos in a grid. AuditMySite flagged it as a missing relationship graph. Restructured with Organization schema — proprietary inbound up 28%.”
Aanya Sharma-Whitlock
Head of Investor Relations, Hatchworks Capital
“Sector thesis pages went from 200 words to 1,800. AuditMySite content audit identified gap. Now ranking for three mid-market healthcare queries.”
Tomás Reinholdt
Partner, Carbonway PE
“Partner bios had zero schema. Added via AuditMySite auto-fix. Now showing in AI shortlists for mid-market technology backers.”
Esi Boateng-Lindqvist
Investment Director, Northcape Capital Partners
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your private equity firm website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly.
FAQ
Private equity SEO, answered.
How do PE firms attract proprietary deal flow online?
Through structured portfolio markup, sector-specific thesis content, complete partner E-E-A-T, and AI citation readiness. AuditMySite audits and fixes all four.
What schema should a PE firm use?
FinancialService for the firm, Organization with subOrganization linking each portfolio company, Person for partners (with award and knowsAbout fields), and Article schema for thesis content with named authors.
Why are founders researching PE backers online?
58% of founders research backers before first call. They evaluate sector fit, partner credibility, portfolio quality, and value-add philosophy — all increasingly via Google and AI engines.
How long does SEO take for a PE firm?
Portfolio markup and partner schema improve rankings within 4–8 weeks. Thesis content compound effects build over 6–12 months but produce sustained proprietary deal-flow advantage.
How much does SEO cost for a PE firm?
Free audit unlimited. Deep-dive + auto-fix £29 once. Agency plan 25 sites £149/month. One proprietary deal typically generates returns funding AuditMySite for many fund lifetimes.
Plug into your stack
Tools we plug into for private equity firm.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
How to
How do private equity firms rank for LP-facing queries?
PE firms rank for LP queries with Organization + portfolio schema, indexable case-study content, and structured partner credentials. Full LP-content audit.
Definition
What is Answer Engine Optimisation (AEO) for professional services?
AEO is the practice of structuring content to answer specific questions so it appears in AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Full guide for law firms, accountants, and consultancies.
Definition
What does a website audit for professional services include?
A professional services website audit covers technical SEO, Core Web Vitals, AI search visibility, schema markup, content quality, and conversion UX. Full breakdown inside.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.