PR agencies:your own site doesn't rankfor the briefs you want to win.
79% of clients evaluate a PR agency's own site before brief. AuditMySite audits your agency site in 90 seconds and ships the fixes — ProfessionalService schema, case study performance, AI citation.
Google ranking · before AuditMySite → after
PR agency services — Competitor
Top pr agency UK
Your PR agency — homepage
Why PR agencies lose new business briefs
Five gaps costing your agency its highest-margin retainers.
Each issue below is found on 67%+ of PR agency websites. Each is fixable in under a week.
Discipline ranking gap
Your agency doesn't rank for the disciplines you pitch.
'B2B tech PR agency', 'consumer PR specialist', 'crisis communications consultancy' — if you don't rank for these, brief invitations go to whoever does.
79%
of clients evaluate PR sites before brief
Schema gap
No ProfessionalService schema. Discipline invisible to Google.
Without correct structured data, Google can't classify your agency's specialism. We deploy ProfessionalService and Service schema in one click.
4×
more discipline-specific impressions with correct schema
AI visibility
AI engines don't cite your agency for media queries.
Journalists and clients increasingly use AI for PR agency research. Without AI citation signals, your agency is invisible.
47%
of agency searches now use AI engines
Core Web Vitals
Case study pages load in 5.9s. Prospects bounce before reviewing wins.
Heavy image and media galleries on case studies cause LCP failures. We identify exact causes and ship the optimisation.
5.9s
average LCP on PR agency case study pages
E-E-A-T
Author credentials missing on thought leadership.
PR thought leadership requires named experts with credentials. Without Person schema and author attribution, your blog content fails E-E-A-T standards.
61%
of PR blogs lack author E-E-A-T signals
90-second audit. Zero cost.
Prove your PR expertise by ranking your own website first.
Drop your URL. We scan 240+ signals — ProfessionalService schema, Core Web Vitals, E-E-A-T, AI visibility — ranked by estimated retainer revenue impact.
Direct answer
How do PR agencies rank on Google?
PR agencies whose own websites rank for the disciplines they pitch close 3.8× more inbound briefs than peers with equivalent client lists but invisible websites.
PR agencies rank on Google by doing what they advise clients to do: technically sound sites with correct ProfessionalService schema, problem-keyword content targeting the disciplines they sell (B2B tech PR, consumer PR, crisis communications), and named-expert thought leadership with E-E-A-T signals. AuditMySite audits all three in 90 seconds. The most common issue on PR agency websites is thought leadership blogs without author schema or credentials — failing the exact E-E-A-T standards the agency tells clients to meet.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your pr agency website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“We weren't ranking for 'B2B tech PR agency' despite 14 years specialising in it. AuditMySite found missing schema and thin discipline pages. Position 4 in eight weeks.”
Aanya Sharma-Whitlock
Managing Director, Hatchworks PR
“AI citation audit showed we weren't cited in any AI engine for our specialism. Restructured 8 pages with passage-level answers. Cited within six weeks.”
Tomás Reinholdt
Director, Carbonway Communications
“Our blog had 140 posts and zero author schema. AuditMySite deployed Person schema across all of them. Blog traffic up 47.2% in two months.”
Esi Boateng-Lindqvist
Founder, Northcape PR
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your pr agency website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly.
FAQ
PR agency SEO, answered.
Should a PR agency invest in SEO?
Yes — and it's also the most powerful credential you can show prospects. 79% of clients evaluate an agency's own SEO before briefing them. A PR agency that ranks for its specialism is demonstrating live proof of capability.
What schema markup should a PR agency use?
ProfessionalService schema with serviceType for specific PR disciplines, Person schema on team and author pages, Article schema on thought leadership, FAQPage schema on service pages.
How do PR agencies appear in AI search?
AI engines cite agencies with specific, factual content about their services and results, named experts with credentials, and structured data. AuditMySite audits AI citation readiness and provides specific changes.
Why is E-E-A-T important for PR thought leadership?
PR commentary content is held to E-E-A-T standards — Google requires named authors, stated credentials, publication dates, and factual accuracy. Without these signals, agency thought leadership ranks poorly regardless of quality.
How much does SEO cost for a PR agency?
Free audit unlimited. Deep-dive + auto-fix £29 once. Agency plan 25 sites £149/month. One new retainer typically pays back AuditMySite for years.
Plug into your stack
Tools we plug into for pr agency.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
How to
How do PR agencies rank on Google?
PR agencies rank by combining ProfessionalService schema, discipline-specific content, E-E-A-T on thought leadership, and AI citation readiness. Full audit guide.
Definition
Do PR agencies need case-study schema on their website?
Yes — CaseStudy schema enables PR agency placements to surface in Google as rich results, driving 4× CTR over plain prose. Full PR agency SEO guide.
Definition
What is Answer Engine Optimisation (AEO) for professional services?
AEO is the practice of structuring content to answer specific questions so it appears in AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Full guide for law firms, accountants, and consultancies.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.