MedTech companies:clinical buyers research devicesbefore procurement.
74% of clinical buyers research medtech online before contact. AuditMySite audits your platform in 90 seconds — device schema, regulatory markup, AI visibility.
Audit terminal · MedTech company site
Why MedTech vendors miss clinical buyer research
Five gaps costing your platform its hospital and trust contracts.
Each issue below is found on 81%+ of MedTech websites. Each is fixable in under a week.
Device markup
Device pages lack MedicalDevice + Product schema.
Clinical buyers need machine-readable device specifications. Most MedTech pages are marketing prose with no schema.
74%
of clinical buyers research devices online
Regulatory markup
CE / FDA / MHRA registration invisible to Google.
Regulatory status is critical procurement signal. Plain-text registration mentions don't count; structured markup does.
8×
trust signal strength with structured regulatory data
Evidence schema
Clinical-trial outcomes not in citation schema.
Trial outcomes need ScholarlyArticle schema with DOI links to PubMed. Most MedTech sites have summarised text.
5×
clinical-buyer trust with structured trial citations
Procurement UX
Procurement docs as scattered PDFs.
ISO certifications, MDR compliance, EU authorised rep info — scattered PDFs frustrate procurement. We recommend consolidated structured pages.
67%
of MedTech sites scatter procurement docs across PDFs
AI visibility
AI engines pick incumbents. Specialist devices invisible.
Procurement researchers increasingly use AI engines. Without device-specific AI citation content, specialist MedTech excluded from shortlists.
34%
of clinical-buyer research now in AI engines
90-second audit. Zero cost.
Find every gap blocking your platform from hospital procurement wins.
Drop your URL. We scan 240+ signals — device schema, regulatory markup, trial citations, procurement UX — ranked by estimated contract value.
Direct answer
How do MedTech companies win clinical procurement?
MedTech companies with structured device schema, machine-readable regulatory status, and ScholarlyArticle citation markup win 3.2× more hospital and trust procurement than peers with equivalent device capability.
MedTech companies win procurement through structured MedicalDevice + Product schema on each device page, machine-readable CE / FDA / MHRA registration via hasCredential schema, ScholarlyArticle citation markup for trial outcomes with PubMed DOI links, consolidated procurement-document hubs, and AI citation readiness for clinical buyer research. AuditMySite audits all five in 90 seconds. The most common issue is device pages as marketing prose without schema — preventing Google and AI engines from indexing specifications, regulatory status, or clinical evidence.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your medtech company website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“Device pages had zero schema. AuditMySite auto-generated MedicalDevice + Product markup. Now appearing in clinical-buyer Google searches we'd never indexed for.”
Aanya Sharma-Whitlock
VP Marketing, Hatchworks MedTech
“CE and MHRA registration were footer text. Added structured hasCredential schema — procurement trust signals visible to AI engines.”
Tomás Reinholdt
Regulatory Affairs, Carbonway Medical
“Trial outcomes were summarised text. Migrated to ScholarlyArticle schema with PubMed DOI links — clinical-buyer trust signals dramatically strengthened.”
Esi Boateng-Lindqvist
Director of Clinical, Northcape MedTech
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your medtech company website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly.
FAQ
MedTech SEO, answered.
How do MedTech companies rank for clinical buyers?
Through device + product schema, machine-readable regulatory status, ScholarlyArticle trial citations, consolidated procurement docs, and AI citation readiness. AuditMySite audits and fixes all five.
What schema should a MedTech company use?
MedicalDevice + Product dual schema, hasCredential for CE / FDA / MHRA registration, ScholarlyArticle for trial citations with DOI, FAQPage on procurement pages.
Why is regulatory schema critical?
Clinical buyers verify regulatory status before procurement. Plain-text registration is invisible to Google's trust signals and to AI engines used in procurement research.
How long does SEO take for MedTech?
Device and regulatory schema improvements typically improve clinical-buyer search visibility within 4–8 weeks. Authority and trial-citation compound effects build over 6–12 months.
How much does SEO cost for MedTech?
Free audit unlimited. Deep-dive + auto-fix £29 once. Agency plan 25 sites £149/month. One hospital procurement contract typically funds AuditMySite for many years.
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Related answers
Common questions answered.
How to
How do MedTech companies win hospital procurement?
MedTech companies win hospital procurement with MedicalDevice schema, regulatory hasCredential markup, ScholarlyArticle trial citations, and consolidated procurement content.
Definition
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Definition
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A professional services website audit covers technical SEO, Core Web Vitals, AI search visibility, schema markup, content quality, and conversion UX. Full breakdown inside.
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