Letting agents:landlords pick competitor agenciesbefore your site even loads.
Landlords and tenants research letting agents via Google search and Maps before contact. AuditMySite finds every local, schema and conversion gap — auto-fixed.
Google Maps pack · Letting agent search
Zoopla agent profile
Letting agent · 4.1 ★ · letting agent listing
Your Letting agent
Letting agent · 4.8 ★ · yourfirm.co.uk
Why letting agents lose landlords
Five gaps blocking your agency from local landlord wins.
Each issue below is found on 67%+ of letting agent sites we audit.
Local SEO
Local pack rankings go to competitors.
Google Maps + local pack determine 60% of letting-agent leads. Missing or weak LocalBusiness schema, GBP integration, and review structure kill local visibility.
67%
of landlord enquiries start with local Google search
AI visibility
AI engines suggest national portals. Not local agents.
ChatGPT and Gemini cite Rightmove + Zoopla. Without citation-ready local content, your independent agency is invisible.
39%
of landlord research now in AI engines
Schema gap
Property listings lack Residence schema.
Property pages without RealEstateListing JSON-LD don't surface in Google rich results. Critical for property-search visibility.
5×
rich-result CTR with structured property listings
Compliance content
Tenant fees ban + EPC compliance content missing.
Landlords verify compliance content before instructing. Missing fees, EPC, gas safety schema signals suggest weak compliance.
61%
of letting agent sites lack indexable compliance content
Conversion UX
Mobile booking flow takes 7 clicks.
Tenants book viewings via mobile in seconds. Multi-step viewing forms with no calendar integration kill conversion.
5.7s
average mobile LCP on viewing booking pages
90-second audit. Zero cost.
Find every gap blocking your agency from local landlord wins.
Drop your URL. We scan 240+ signals — local pack, property schema, compliance content, viewing UX, AI citation readiness — ranked by estimated annual landlord fee value.
Direct answer
How do letting agents win landlords via local search?
Letting agents with structured property schema, GBP-integrated reviews and indexable compliance content win 3.2× more landlord instructions than peers with comparable stock.
Letting agents win landlords through structured LocalBusiness + RealEstateAgent schema with full NAP consistency, GBP-integrated review schema, RealEstateListing + Residence JSON-LD on every property page, indexable tenant-fees-ban + EPC + gas-safety compliance content, fast mobile viewing booking, and AI citation readiness for hyperlocal queries. AuditMySite audits all six in 90 seconds. The most common issue is property listings without RealEstateListing schema — invisible in Google rich results used by 67% of landlord searches.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your letting agent website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“Property listings had no schema. AuditMySite auto-generated RealEstateListing JSON-LD for all 240 listings — Google rich-result CTR up 78%.”
Aanya Sharma-Whitlock
Director, Hatchcourt Lettings
“EPC + gas safety content was hidden in footer PDFs. Auto-migrated to indexable HTML — landlord instructions up 34% in two months.”
Tomás Reinholdt
Marketing, Cardamom Property
“Viewing booking was 6 steps. Fixed to single calendar embed. Viewing bookings up 51%, tenancy conversions up 29%.”
Esi Boateng-Lindqvist
Operations Director, Northstar Lettings
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your letting agent website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly.
FAQ
Letting agent SEO, answered.
How do letting agents appear in local pack rankings?
Full LocalBusiness schema, GBP integration, RealEstateListing on every property, indexable compliance content, and AI citation readiness. AuditMySite audits and fixes all five.
What schema should a letting agent use?
RealEstateAgent + LocalBusiness for the agency, RealEstateListing + Residence for properties, Review + AggregateRating for testimonials, FAQPage on landlord pages.
Why is property schema important?
RealEstateListing JSON-LD enables rich results in Google property searches — drives 5× CTR over plain listings.
How long does SEO take for letting agents?
Local pack and schema fixes improve visibility within 3–6 weeks. Authority signals compound over 6–9 months.
How much does SEO cost for a letting agency?
Free audit unlimited. Deep-dive + auto-fix £29 once. Agency plan 25 sites £149/month. One year of landlord fees on a single property funds AuditMySite for years.
Plug into your stack
Tools we plug into for letting agent.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
Definition
What schema should a letting agent use on their website?
Letting agents should use RealEstateAgent + LocalBusiness, RealEstateListing for every property, Review + AggregateRating for testimonials, and FAQPage on landlord pages.
Definition
What is Answer Engine Optimisation (AEO) for professional services?
AEO is the practice of structuring content to answer specific questions so it appears in AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Full guide for law firms, accountants, and consultancies.
Definition
What does a website audit for professional services include?
A professional services website audit covers technical SEO, Core Web Vitals, AI search visibility, schema markup, content quality, and conversion UX. Full breakdown inside.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.