Law firms:your website is losing the casebefore the client even calls.
74% of clients research a firm online before contacting. AuditMySite finds every ranking issue, AI visibility gap, and conversion leak — then ships the fixes automatically.
Live audit · Law firm website · before → after
- Schema: Added LegalService JSON-LD
- LCP fixed: hero image compressed 78%
- Meta descriptions: 14 pages updated
- AI visibility: llms.txt + AnswerBlock added
Why law firms lose rankings
Five gaps costing your firm its best clients.
Every issue below is found on 61%+ of law firm websites we audit. Every one is fixable in under a week.
Ranking gap
Your competitors rank for the cases you actually want.
Personal injury, commercial litigation, conveyancing — the high-value queries are dominated by firms who invested in SEO two years ago. AuditMySite identifies exactly which keywords you should own and what's stopping you from ranking.
74%
of new legal enquiries start with a Google search
AI visibility
ChatGPT recommends your competitors. Not you.
AI answer engines are replacing traditional search for legal queries. If your firm isn't structured for AI citation, you're invisible in the channel that's growing fastest.
41%
of high-intent legal queries now happen in AI engines
Schema gap
No LegalService schema. Google doesn't know you're a law firm.
Without correct JSON-LD schema, Google and AI engines can't reliably identify your practice areas, trust signals, or geographic coverage. We generate and deploy it in one click.
5×
rich-result CTR uplift with correct legal schema
Core Web Vitals
Your practice area pages load in 5.8 seconds. Google rewards 2.5s.
LCP failures on practice area pages are the most common issue we find on law firm sites — and one of the highest-impact fixes. We identify the exact image or script causing it and ship the fix.
5.8s
average LCP on law firm practice area pages
E-E-A-T
Your SRA number and accreditations are invisible to search engines.
E-E-A-T (Experience, Expertise, Authority, Trust) signals are critical for legal content. We audit every page for regulatory credentials, author attribution, and trust markup — and fix what's missing.
61%
of legal sites fail Google's E-E-A-T requirements
90-second audit. Zero cost.
Find out exactly what's stopping your firm from ranking.
Drop your URL. We scan 240+ signals and show you the five fixes that will move your rankings the most — ranked by estimated revenue impact.
Direct answer
How do law firms get found on Google?
Law firms that rank on page one for their key practice areas receive 74% of new organic enquiries — the remaining 26% never scroll to page two.
Law firms rank on Google by combining three elements: a technically sound website (fast load times, correct schema, clean crawlability), authoritative content on practice-specific topics, and E-E-A-T signals that prove expertise. AuditMySite audits all three in 90 seconds and prioritises fixes by estimated revenue impact. The single most common issue found on law firm websites is missing or incorrect LegalService schema — which prevents Google from correctly classifying the firm's practice areas and services.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your law firm's URL. We crawl 240+ signals: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T. Done in 90 seconds.
Step 02
Review your fix queue
Every finding ranked by revenue impact. You see which fix moves you from position 8 to position 3 for your top practice-area keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“I had spent £14K with three different SEO agencies. AuditMySite found 23 issues none of them mentioned. Two weeks later we're back on page one for our main practice area.”
Aanya Sharma-Whitlock
Managing Partner, Hatchworks Legal
“The schema generation alone was worth it. Our structured data was completely wrong and it took 40 minutes to fix with AuditMySite what an agency quoted 6 weeks for.”
Tomás Reinholdt
Head of BD, Carbonway Solicitors
“We replaced a £3,200/month SEO retainer with AuditMySite. Same rankings in 3 months, but now we understand exactly what's happening and why.”
Esi Boateng-Lindqvist
Director, Northcape Legal Partners
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report shows you the evidence, the priority order, and ships the fixes automatically. For 25 client sites, the agency plan is £149/month.
No subscription. 14-day money-back. Cancel instantly.
FAQ
Law firm SEO, answered.
How do law firms get found on Google?
Law firms rank on Google through a combination of technical SEO (fast pages, correct schema, clean canonicals), practice-area-specific content that answers client questions, and E-E-A-T signals like SRA registration, accreditations, and attributed author pages. AuditMySite identifies and fixes all three categories.
What does a website audit for a law firm include?
A law firm website audit covers: Core Web Vitals (LCP, INP, CLS), indexability, LegalService schema validation, meta data completeness, AI search visibility, E-E-A-T signals, internal linking, backlink profile health, and conversion UX. AuditMySite produces a prioritised fix queue in 90 seconds.
How long does it take to improve SEO for a law firm?
Technical fixes (schema, meta data, CWV) typically show ranking improvements within 4–8 weeks. Content and authority improvements take 3–6 months. AuditMySite ranks fixes by predicted revenue impact so you focus on what moves the needle fastest.
Why is AI search visibility important for law firms?
41% of legal queries now happen inside AI answer engines — ChatGPT, Perplexity, and Google AI Overviews. If your firm isn't structured for AI citation (correct schema, passage-level answers, llms.txt), you're invisible in the fastest-growing legal discovery channel.
How much does law firm SEO cost with AuditMySite?
The AuditMySite free audit is unlimited. The one-time deep-dive report and auto-fix queue costs £29. Agency plans covering 25 client sites are £149/month. Law firms typically spend £62,000 per year on digital marketing — AuditMySite pays back in week one.
Related answers
Common questions answered.
How to
How do law firms get clients from Google?
Law firms get clients from Google by publishing authoritative practice-area pages, optimising for local search, and building E-E-A-T signals. Full audit checklist inside.
How to
How do law firms appear in Google AI Overviews?
Google AI Overviews cite pages with E-E-A-T signals, structured passage-level content, and correct schema. Step-by-step guide for law firms.
Comparison
What is the best SEO tool for UK law firms?
Comparing AuditMySite, Semrush, Ahrefs, and Moz for law firm SEO. See which tool finds the most legal sector-specific issues and auto-fixes them.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.