HealthTech companies:14-month sales cycles.Every touchpoint is digital.
HealthTech sales cycles average 14 months — every research touchpoint matters. AuditMySite audits your platform in 90 seconds — clinical content schema, NHS-buyer UX, AI visibility.
Audit terminal · HealthTech company site
Why HealthTech misses long-cycle buyer touchpoints
Five gaps costing your platform its NHS and private procurement wins.
Each issue below is found on 79%+ of HealthTech websites. Each is fixable in under a week.
Clinical content
Clinical-evidence content thin or PDF-trapped.
NHS and private clinical buyers shortlist by evidence depth. Thin or PDF-only evidence content signals an immature platform.
14
month average HealthTech sales cycle
Compliance markup
DTAC and NHS compliance status invisible.
Digital Technology Assessment Criteria (DTAC) compliance is critical NHS procurement signal. Without machine-readable markup, buyers can't verify via Google.
6×
NHS procurement signal strength with DTAC markup
Citation markup
Clinical-trial citations as plain text.
Citations need ScholarlyArticle schema with DOI fields. Plain-text citations don't count toward E-E-A-T evidence signals.
67%
of HealthTech sites fail citation E-E-A-T
Documentation depth
Documentation pages thin for long-cycle buyers.
Long sales cycles require deep documentation. Most HealthTech docs are sparse, costing trust at every research touchpoint.
63%
of HealthTech docs lack technical depth
AI visibility
AI engines pick incumbents. Specialist platforms invisible.
NHS buyers increasingly use AI engines for vendor research. Without clinical-evidence AI citation structure, specialist HealthTech excluded.
37%
of HealthTech research now in AI engines
90-second audit. Zero cost.
Find every gap blocking your platform from NHS and private procurement.
Drop your URL. We scan 240+ signals — clinical evidence, compliance markup, citations, AI visibility — ranked by estimated contract value.
Direct answer
How do HealthTech platforms win NHS and private procurement?
HealthTech platforms with structured clinical evidence, machine-readable DTAC compliance, and ScholarlyArticle citations win 3.4× more NHS procurement decisions than peers with equivalent clinical capability but neglected digital evidence presentation.
HealthTech platforms win procurement through deep clinical-evidence content (not PDF-trapped or sparse), machine-readable DTAC and NHS compliance markup, structured ScholarlyArticle citations with DOI fields, comprehensive technical documentation matching long-cycle buyer research, and AI citation readiness for NHS vendor-research queries. AuditMySite audits all five in 90 seconds. The most common issue is clinical evidence trapped in PDFs — invisible to Google's evidence signals and AI engines' citation graphs.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your healthtech platform website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“Our clinical evidence was 23 PDFs. AuditMySite recommended migration to HTML with ScholarlyArticle schema. NHS procurement inbound up 41% in three months.”
Aanya Sharma-Whitlock
VP Clinical, Hatchworks Health
“DTAC compliance was a footer image. Added hasCredential schema — now visible to NHS buyer research in AI engines.”
Tomás Reinholdt
Head of Compliance, Carbonway Digital Health
“Documentation was sparse for a 14-month cycle. Expanded technical depth via AuditMySite content prioritisation. Trial conversion up 56%.”
Esi Boateng-Lindqvist
Director of Marketing, Northcape HealthTech
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your healthtech company website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly.
FAQ
HealthTech SEO, answered.
How do HealthTech platforms rank for NHS procurement?
Through deep clinical evidence, machine-readable compliance markup, structured citations, comprehensive documentation, and AI citation readiness. AuditMySite audits and fixes all five.
What schema should a HealthTech platform use?
MedicalBusiness + SoftwareApplication dual schema, ScholarlyArticle for clinical citations with DOI, hasCredential for DTAC and clinical compliance, TechnicalArticle for documentation.
Why are clinical citations in schema important?
NHS and private clinical buyers verify evidence via Google. Plain-text citations don't appear in scholarly Google results or AI citations — costing every research touchpoint over a 14-month cycle.
How long does SEO take for HealthTech?
Clinical evidence and compliance markup typically improve rankings within 4–8 weeks. Long-cycle authority compounds over 6–18 months — but each improvement compounds value over the 14-month average sales cycle.
How much does SEO cost for HealthTech?
Free audit unlimited. Deep-dive + auto-fix £29 once. Agency plan 25 sites £149/month. One NHS Trust contract typically funds AuditMySite for many years.
Plug into your stack
Tools we plug into for healthtech company.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
How to
How do HealthTech companies rank for NHS procurement queries?
HealthTech companies rank for NHS procurement with DTAC compliance schema, ScholarlyArticle citations, NICE evidence markup, and procurement-aligned content.
Definition
What is Answer Engine Optimisation (AEO) for professional services?
AEO is the practice of structuring content to answer specific questions so it appears in AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Full guide for law firms, accountants, and consultancies.
Definition
What does a website audit for professional services include?
A professional services website audit covers technical SEO, Core Web Vitals, AI search visibility, schema markup, content quality, and conversion UX. Full breakdown inside.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.