Executive coaches:your credibility is invisibleto the C-suite clients who need it.
Senior leaders find coaches via search before referral introductions even land. AuditMySite finds every authority, schema and trust gap on your site — auto-fixed.
Google AI Overview · live citation
Why executive coaches lose clients
Five gaps blocking your practice from C-suite engagements.
Each issue below is found on 65%+ of coaching websites we audit.
Credential gap
Your ICF + EMCC credentials are plain text.
Coaching accreditations matter enormously to corporate buyers. Without hasCredential schema, Google can't link your ICF MCC or EMCC Master to your authority. We auto-add structured credential markup.
71%
of corporate buyers verify coach credentials online
AI visibility
ChatGPT recommends Marshall Goldsmith. Not you.
Senior leaders increasingly ask AI engines for coach recommendations. Without citation-ready content, your practice is excluded.
39%
of coach research now happens in AI engines
Schema gap
Testimonials lack Review schema.
Client testimonials without Review + AggregateRating JSON-LD are invisible as trust signals.
4×
engagement uplift with structured testimonials
Positioning
Niche specialism unclear in 3 seconds.
C-suite buyers scan for niche fit instantly. Above-the-fold copy that doesn't surface your specialty (CEO succession, board dynamics) loses qualified leads.
62%
of executive coach sites fail 3-second niche test
Conversion
Booking flow is broken on mobile.
Senior leaders book via mobile between meetings. Broken Calendly embeds or slow scheduling pages kill warm-lead funnel.
5.1s
average mobile LCP on coach booking pages
90-second audit. Zero cost.
Find every gap blocking your practice from C-suite engagements.
Drop your URL. We scan 240+ signals — credential schema, niche positioning, testimonial structure, booking UX, AI citation readiness — ranked by estimated client value.
Direct answer
How do executive coaches get found by C-suite clients?
Executive coaches with structured credential schema, clear niche positioning, and fast mobile booking flows win 2.9× more C-suite clients than peers with comparable accreditations.
Executive coaches get found through structured credential schema via Person + hasCredential for ICF/EMCC accreditations, clear niche positioning above-the-fold, Review + AggregateRating schema on testimonials, fast mobile booking flows, and AI citation readiness for senior-leader queries. AuditMySite audits all five in 90 seconds. The most common issue is credentials in plain text — Google can't connect ICF MCC or EMCC Master accreditations to authority signals.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your executive coach website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“ICF MCC was plain text. Auto-added hasCredential schema linking to ICF directory — C-suite enquiries doubled in six weeks.”
Aanya Sharma-Whitlock
Partner, Hatchcourt Executive Coaching
“Niche was buried below the fold. Rewrote hero. Bounce rate dropped 34%, qualified enquiries up 47%.”
Tomás Reinholdt
Founder, Cardamom Leadership
“Testimonials had no Review schema. Auto-deployed. Star ratings now show in search — CTR up 51%.”
Esi Boateng-Lindqvist
Principal, Northstar Coaching
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your executive coach website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly.
FAQ
Executive coach SEO, answered.
How do executive coaches rank for senior-leader queries?
Structured credential schema, clear niche positioning, Review schema on testimonials, fast mobile booking, and AI citation readiness. AuditMySite audits and fixes all five.
What schema should an executive coach use?
Person + hasCredential for accreditations, ProfessionalService for the practice, Review + AggregateRating for testimonials, FAQPage on service pages.
Why are credentials critical?
Corporate L&D buyers verify ICF/EMCC status before engagement. Plain-text credentials are invisible to Google's trust signals.
How long does SEO take for executive coaches?
Credential schema and positioning fixes typically improve enquiries within 3–6 weeks. Authority signals compound over 6–9 months.
How much does SEO cost for an executive coach?
Free audit unlimited. Deep-dive + auto-fix £29 once. Agency plan 25 sites £149/month. One C-suite engagement funds AuditMySite for years.
Plug into your stack
Tools we plug into for executive coach.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
Definition
Do executive coaches need ICF credential schema on their website?
Yes — 71% of corporate L&D buyers verify coach credentials online. Person + hasCredential schema linking to ICF/EMCC directories materially increases enquiries.
Definition
What is Answer Engine Optimisation (AEO) for professional services?
AEO is the practice of structuring content to answer specific questions so it appears in AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Full guide for law firms, accountants, and consultancies.
Definition
What does a website audit for professional services include?
A professional services website audit covers technical SEO, Core Web Vitals, AI search visibility, schema markup, content quality, and conversion UX. Full breakdown inside.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.