Corporate law firms:in-house counsel shortlist you onlinebefore the RFP arrives.
67% of in-house counsel use search to shortlist advisors. AuditMySite audits your firm in 90 seconds — practice-area structure, deal-tombstone schema, AI visibility.
Live audit · Corporate law firm website · before → after
- Schema: Added LegalService JSON-LD
- LCP fixed: hero image compressed 78%
- Meta descriptions: 14 pages updated
- AI visibility: llms.txt + AnswerBlock added
Why corporate firms lose mandates
Five gaps costing your firm its M&A and capital-markets mandates.
Each issue below is found on 71%+ of corporate-law websites. Each is fixable in under a week.
Practice-area ranking
Deal-tombstone pages don't surface in 'M&A counsel' queries.
Buyers search for 'M&A counsel mid-market UK', 'private credit lender counsel', 'cross-border merger advisor'. Generic 'corporate' pages don't match these granular queries.
67%
of in-house counsel shortlist via search
Schema gap
Deal-tombstones have no structured data.
Each closed deal needs Event + monetary-amount schema. Most firm sites list deals as plain text — invisible to Google's deal-flow signals.
9×
deal-flow signal strength with structured tombstones
E-E-A-T
Partner bio E-E-A-T signals incomplete.
Chambers and Partners rankings, deal-tombstone counts, publications — these need machine-readable markup. Most are static prose.
72%
of corporate-law sites fail E-E-A-T
Content depth
Cross-border practice pages thin and slow.
Pages targeting US-UK or EU-UK practices are critical to deal-flow but typically 200 words and 6s LCP. AuditMySite identifies and prioritises.
6.4s
average LCP on corporate-law practice pages
AI visibility
AI engines recommend Magic Circle. Boutiques invisible.
AI shortlists default to the most-cited firms. Without AI citation structure, boutique corporate firms are excluded from the AI shortlist.
43%
of corporate-law research now occurs in AI engines
90-second audit. Zero cost.
Find every gap blocking your firm from its M&A mandates.
Drop your URL. We scan 240+ signals — practice-area structure, deal-tombstone schema, E-E-A-T — ranked by estimated mandate value.
Direct answer
How do corporate law firms get found by in-house counsel?
Corporate law firms with structured deal-tombstone data, granular practice-area pages, and complete partner E-E-A-T markup receive 2.1× more in-house-counsel shortlist appearances than peers with equivalent deal flow.
Corporate firms rank through granular practice-area pages matching specific deal types (mid-market M&A, private credit, cross-border merger), structured deal-tombstone data (Event schema with monetary amounts), complete partner E-E-A-T signals (Chambers rankings, publications, year of qualification in machine-readable form), and AI citation readiness. AuditMySite audits all four in 90 seconds. The most common issue is plain-text deal tombstones — preventing Google from associating partners with their deal flow.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your corporate law firm website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“AuditMySite flagged that our 47 closed deals were plain text. Migrated to Event schema — practice-page rankings improved across the board.”
Aanya Sharma-Whitlock
Marketing Director, Hatchworks LLP
“Cross-border content was thin. AuditMySite identified gap. Rebuilt EU-UK pages — qualified inbound up 41% in three months.”
Tomás Reinholdt
Business Development, Carbonway Corporate
“Partner bios had no schema. Fixed in a week using AuditMySite's auto-fix queue. Two partners now cited in ChatGPT for mid-market M&A.”
Esi Boateng-Lindqvist
Director of Marketing, Northcape Legal
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your corporate law firm website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly.
FAQ
Corporate law SEO, answered.
How do corporate law firms rank on Google?
Through granular practice-area pages, deal-tombstone schema, complete partner E-E-A-T markup, and AI citation readiness. AuditMySite audits and fixes all four.
What schema should a corporate law firm use?
LegalService for the firm, Person for partners (with award and knowsAbout fields), Event with monetary-amount for deal tombstones, and FAQPage on practice-area pages.
How do in-house counsel shortlist outside counsel?
67% use search engines, increasingly combined with AI engines (ChatGPT, Perplexity). Both prioritise firms with structured deal data and complete E-E-A-T signals.
Why is content depth important on corporate-law sites?
Thin practice pages signal limited expertise. Pages with sub-200 words lose to firms with 1,500-word practice-area guides covering deal types, regulatory landscape, and case examples.
How much does SEO cost for a corporate law firm?
Free audit unlimited. Deep-dive + auto-fix £29 once. Agency plan 25 sites £149/month. One closed corporate mandate typically funds AuditMySite for many years.
Plug into your stack
Tools we plug into for corporate law firm.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
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Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.