Chartered accountants:your ACA badge earns trust offline.Google doesn't know it.
71% of businesses choose from the first Google page. AuditMySite audits your practice in 90 seconds — ICAEW credential markup, AccountingService schema, AI visibility.
Live audit · Chartered accountant website · before → after
- Schema: Added AccountingService JSON-LD
- LCP fixed: hero image compressed 78%
- Meta descriptions: 14 pages updated
- AI visibility: llms.txt + AnswerBlock added
Why ACA-qualified practices lose to less-qualified firms
Five gaps costing your practice its credential advantage.
Each issue below is found on 64%+ of chartered-accountancy sites. Each is fixable in under a week.
Credential markup
ICAEW membership not in machine-readable schema.
Your ACA qualification is a powerful trust signal — but if it's only in body text or a footer image, Google can't use it as a ranking signal.
71%
of businesses choose from first Google page
E-E-A-T
Author E-E-A-T missing on tax content.
Tax and audit articles need named-author markup with ACA credentials. Most chartered practices publish content with no author at all.
5×
trust-signal CTR with credentialed authors
Positioning
Practice-area pages compete on price, not expertise.
Without credential signals, your pages compete with bookkeeping firms on cost. With them, you compete on expertise and command higher fees.
3.2×
fee premium for credentialed-author content
Content depth
Audit & advisory pages thin and slow.
Practice-area pages targeting 'R&D tax credits' or 'business valuation' are typically 250 words and load in 5.6s. AuditMySite prioritises by revenue impact.
5.6s
average LCP on chartered-practice pages
AI visibility
AI engines treat all accountants equally.
Without credential markup in JSON-LD, AI engines can't distinguish ACA-qualified from unqualified bookkeepers in their recommendations.
47%
of accounting queries now in AI engines
90-second audit. Zero cost.
Find every gap blocking your practice from its credential advantage.
Drop your URL. We scan 240+ signals — credential markup, author E-E-A-T, schema, AI visibility — ranked by estimated fee revenue.
Direct answer
How do chartered accountants get found on Google?
Chartered accountancy practices with ICAEW membership in machine-readable schema and credentialed-author markup command 3.2× higher fee rates than equivalent unmarked practices.
Chartered practices rank through credential markup (ICAEW membership in Organization + Person schema with hasCredential fields), author E-E-A-T on technical content (named authors with ACA qualifications), service-specific content matching how SMEs search (R&D tax credits, business valuation, audit), and AI citation readiness. AuditMySite audits all four in 90 seconds. The most common issue is ICAEW membership in body text or footer image rather than machine-readable schema — preventing Google from using credentials as a ranking signal.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your chartered accountancy practice website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“AuditMySite flagged our ACA credentials as missing from schema. Added Person + hasCredential markup — practice-area rankings improved within five weeks.”
Aanya Sharma-Whitlock
Managing Partner, Hatchworks Chartered Accountants
“Author E-E-A-T audit changed how we publish. Every article now has ACA-credentialed byline. Engagement up 84%, fees up 22%.”
Tomás Reinholdt
Director, Carbonway Audit
“We were losing R&D tax credit enquiries to non-chartered firms ranking above us. AuditMySite credential markup fixed it in two weeks.”
Esi Boateng-Lindqvist
Tax Partner, Northcape Chartered
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your chartered accountant website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly.
FAQ
Chartered accountancy SEO, answered.
How do chartered accountants rank on Google?
Through credential markup in machine-readable schema, author E-E-A-T on technical content, service-specific content, and AI citation readiness. AuditMySite audits and fixes all four.
What schema should a chartered accountancy practice use?
Organization + AccountingService for the firm, Person with hasCredential 'ACA' for each chartered accountant, FAQPage on service pages, and Article with named authors on technical content.
Why are ACA credentials important for SEO?
Credentials are a Google E-E-A-T trust signal — but only when machine-readable. Plain-text ACA mentions don't count toward ranking; structured schema does.
How long does SEO take for a chartered practice?
Credential markup typically improves rankings within 4–6 weeks. Content E-E-A-T improvements take 3–6 months but produce compound fee-rate increases.
How much does SEO cost for a chartered practice?
Free audit unlimited. Deep-dive + auto-fix £29 once. Agency plan 25 sites £149/month. Practices commanding higher fee rates from credential signals recoup the cost within weeks.
Plug into your stack
Tools we plug into for chartered accountant.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
Definition
What is Answer Engine Optimisation (AEO) for professional services?
AEO is the practice of structuring content to answer specific questions so it appears in AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Full guide for law firms, accountants, and consultancies.
Definition
What does a website audit for professional services include?
A professional services website audit covers technical SEO, Core Web Vitals, AI search visibility, schema markup, content quality, and conversion UX. Full breakdown inside.
Definition
What is agentic SEO and how does it work?
Agentic SEO uses AI agents to continuously audit, fix, and optimise a website without manual intervention. Learn how it works and which platforms offer it.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.