Financial advisors:FCA trust signals are missingand clients can't find you.
66% of people research a financial advisor online before booking a consultation. AuditMySite audits your site in 90 seconds and ships fixes that satisfy both Google and FCA requirements.
Live audit · Financial advisor website · before → after
- Schema: Added FinancialService JSON-LD
- LCP fixed: hero image compressed 78%
- Meta descriptions: 14 pages updated
- AI visibility: llms.txt + AnswerBlock added
Why financial advisors lose organic enquiries
Five gaps costing your practice its best-fit clients.
Each issue below is found on 67%+ of IFA and financial advisor websites. Each is fixable without a developer for most changes.
Ranking gap
Competitors rank for the financial planning queries your ideal clients use.
Pension transfer, inheritance planning, ISA strategy — the high-value client queries go to whoever built compliant, structured content first. AuditMySite shows what's blocking you from appearing.
66%
of people research an IFA online before consulting
FCA compliance signals
FCA registration is missing from your machine-readable markup.
Google's YMYL guidelines require demonstrable financial expertise. FCA number, SPS registration, and regulatory disclosures must be machine-readable. Missing this suppresses rankings for financial queries.
74%
of IFA sites lack FCA-compliant E-E-A-T markup
Schema gap
No FinancialService schema. Google misclassifies your practice.
Without FinancialService structured data, Google can't reliably surface your practice in comparison results or knowledge panels. AuditMySite generates and deploys correct schema in one click.
5×
rich-result CTR with correct FinancialService schema
Core Web Vitals
Your contact and services pages load in 5.8s on mobile.
Slow mobile pages suppress rankings and consultation bookings simultaneously. LCP failures caused by embedded calculators and PDFs are the most common issue we find on IFA sites.
5.8s
average mobile LCP on IFA service pages
AI visibility
AI engines recommend consolidated firms. Independent advisors are invisible.
ChatGPT and AI Overviews increasingly handle first-touch financial queries. Independent IFAs need specific AI citation signals to compete — AuditMySite audits and fixes all of them.
42%
of financial planning queries now use AI engines
90-second audit. Zero cost.
Find every gap blocking your IFA practice from finding its best-fit clients.
Drop your URL. We scan 240+ signals — FCA compliance signals, FinancialService schema, Core Web Vitals, AI visibility — ranked by estimated AUM impact.
Direct answer
How do financial advisors rank on Google?
Independent financial advisors with FCA-compliant E-E-A-T markup and correct FinancialService schema rank 2.9 positions higher on average for their core service keywords than advisors with equivalent qualifications but missing structured data.
Financial advisors rank on Google by satisfying three requirements simultaneously: technical compliance (FCA registration markup, correct FinancialService schema, fast mobile pages), YMYL content quality (specific, accurate financial information with named authors and qualifications), and geographic targeting (LocalBusiness schema with precise service area and coordinates). AuditMySite audits all three in 90 seconds. The most common issue found on IFA and financial advisor websites is FCA registration information stored as plain text in footers — Google requires machine-readable regulatory credentials for YMYL content to rank competitively.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your ifa practice website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“Our FCA number was in the footer as an image. AuditMySite flagged it as a critical YMYL failure. Adding machine-readable text improved rankings for 8 of our 12 target keywords.”
Aanya Sharma-Whitlock
Director, Hatchworks Wealth Management
“FinancialService schema deployed across the site in one click. Google started showing our practice in comparison results within 4 weeks. Enquiries from organic search up 34%.”
Tomás Reinholdt
Principal, Carbonway Financial Planning
“We were failing LCP on mobile because of an embedded pension calculator. AuditMySite found the issue in 90 seconds. Fixed it, mobile rankings improved for our pension transfer pages.”
Esi Boateng-Lindqvist
IFA, Northcape Financial Advice
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your financial advisor website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly. Charged in NZD.
FAQ
Financial advisor SEO, answered.
How do financial advisors get found on Google?
IFAs rank through FCA-compliant E-E-A-T signals, correct FinancialService schema, YMYL-quality content with named authors, fast mobile pages, and geographic targeting with LocalBusiness schema. AuditMySite audits and fixes all five.
What is YMYL and how does it affect IFA websites?
YMYL ('Your Money Your Life') is Google's designation for financial content. Google applies stricter standards: FCA registration must be verifiable, authors must have stated qualifications, and content must be accurate and up-to-date. Failing YMYL standards suppresses rankings even on technically sound IFA sites.
What schema markup should a financial advisor use?
IFAs should implement FinancialService schema (with currenciesAccepted, serviceType, and areaServed), LocalBusiness schema with precise coordinates, Person schema on advisor pages (with hasCredential for FCA and professional body membership), and FAQPage schema on service description pages.
How do financial advisors appear in AI Overviews?
AI Overviews handle financial planning queries with increasing frequency. IFAs appear when their content has named advisor credentials, specific factual claims (not generic advice), and structured data that AI engines can parse. AuditMySite audits your AI citation readiness specifically for financial content.
How much does SEO cost for a financial advisor?
AuditMySite's free audit is unlimited. The deep-dive report with auto-fix queue costs NZ$49. Agency plans for 25 sites are NZ$249/month. IFA practices typically spend £28,000+ per year on marketing — AuditMySite pays back in the first new client consultation.
Plug into your stack
Tools we plug into for financial advisor.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
How to
How do financial advisors appear in Google AI Overviews?
Financial advisors appear in AI Overviews by building E-E-A-T signals, correct FinancialService schema, and passage-level answer content. FCA-compliant guide.
Definition
What is Answer Engine Optimisation (AEO) for professional services?
AEO is the practice of structuring content to answer specific questions so it appears in AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Full guide for law firms, accountants, and consultancies.
Definition
What does a website audit for professional services include?
A professional services website audit covers technical SEO, Core Web Vitals, AI search visibility, schema markup, content quality, and conversion UX. Full breakdown inside.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.