Solicitors:your website loses enquiriesto firms who invested in SEO.
61% of new legal enquiries start with a Google search. AuditMySite finds every ranking issue, schema gap, and conversion leak on your firm's site — then ships the fixes automatically.
Live audit · Solicitor website · before → after
- Schema: Added LegalService JSON-LD
- LCP fixed: hero image compressed 78%
- Meta descriptions: 14 pages updated
- AI visibility: llms.txt + AnswerBlock added
Why solicitors lose rankings
Five gaps costing your firm its best client enquiries.
Each issue below is found on 58%+ of solicitor websites we audit. Each one is fixable in under a week.
Ranking gap
Competitors rank for the practice areas you actually want.
Conveyancing, family law, personal injury — the profitable queries go to firms who audited their site two years ago. AuditMySite identifies your keyword gaps and exactly what's blocking you from ranking.
61%
of new legal enquiries start with a Google search
AI visibility
ChatGPT recommends other solicitors. Not yours.
AI engines are replacing search for legal queries. Without AI citation structure, your firm is invisible in the fastest-growing discovery channel.
38%
of legal queries now happen in AI engines
Schema gap
No LegalService schema. Google can't identify your practice areas.
Missing or incorrect LegalService JSON-LD means Google can't reliably classify your services. We generate and deploy correct schema in one click.
5×
rich-result CTR uplift with correct legal schema
Core Web Vitals
Practice area pages load in 6.2s. Google rewards 2.5s.
LCP failures on service pages directly suppress rankings. We find the exact image or render-blocking script and ship the compression or deferral fix.
6.2s
average LCP on solicitor service pages
E-E-A-T
SRA credentials are invisible to search engines.
E-E-A-T signals — SRA number, accreditations, author attribution — are critical for legal content trust. We audit and fix every trust signal gap.
63%
of solicitor sites fail Google's E-E-A-T requirements
90-second audit. Zero cost.
Find out what's stopping your firm from winning new clients.
Drop your URL. We scan 240+ signals and show you the five fixes that will move your rankings the most — ranked by estimated fee revenue impact.
Direct answer
How do solicitors get found on Google?
Solicitors on page one for their core practice areas receive 61% of new organic enquiries — the remaining 39% never scroll to page two.
Solicitors rank on Google by combining three elements: a technically sound website (fast load times, correct LegalService schema, clean crawlability), authoritative content on practice-specific topics (conveyancing, family law, personal injury — written for what clients actually search), and E-E-A-T signals that demonstrate legal expertise. AuditMySite audits all three in 90 seconds and prioritises fixes by estimated revenue impact. The most common issue found on solicitor websites is missing or incorrect LegalService schema — which prevents Google from classifying the firm's practice areas and geographic coverage.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your solicitor's website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“Three SEO agencies over four years. AuditMySite found 19 issues none of them fixed. Rankings recovered for our conveyancing practice within six weeks.”
Aanya Sharma-Whitlock
Managing Partner, Hatchworks Solicitors
“The LegalService schema generation alone moved us from the fifth position to the local pack within a month. No developer, no agency, just the AuditMySite fix queue.”
Tomás Reinholdt
Senior Partner, Carbonway Family Law
“We replaced a £2,800/month SEO retainer. Same results in two months — and now we understand exactly why each fix matters.”
Esi Boateng-Lindqvist
Director, Northcape Legal LLP
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your solicitor website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly. Charged in AUD.
FAQ
Solicitor SEO, answered.
How do solicitors get found on Google?
Solicitors rank through technical SEO (fast pages, LegalService schema, clean canonicals), practice-area content that answers client questions, and E-E-A-T signals including SRA registration and author attribution. AuditMySite audits and fixes all three.
What does a website audit for a solicitor include?
A solicitor website audit covers Core Web Vitals (LCP, INP, CLS), indexability, LegalService schema validation, meta data completeness, AI search visibility, E-E-A-T signals, internal linking, and conversion UX. AuditMySite produces a prioritised fix queue in 90 seconds.
How long does SEO take for a solicitor's website?
Technical fixes (schema, meta data, Core Web Vitals) typically show improvements within 4–8 weeks. Content and authority improvements take 3–6 months. AuditMySite ranks fixes by revenue impact so you focus on what moves the needle fastest.
Why is AI search visibility important for solicitors?
38% of legal queries now occur inside AI engines like ChatGPT, Perplexity, and Google AI Overviews. If your firm isn't structured for AI citation — correct schema, passage-level answers, accessible content — you're invisible in the fastest-growing legal discovery channel.
How much does SEO cost for a solicitor's website?
AuditMySite's free audit is unlimited. The one-time deep-dive report and auto-fix queue costs A$49. Agency plans covering 25 client sites are A$229/month. Most solicitor firms spend £38,000+ per year on digital marketing — AuditMySite pays back in the first week.
Plug into your stack
Tools we plug into for solicitor.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
Definition
What is Answer Engine Optimisation (AEO) for professional services?
AEO is the practice of structuring content to answer specific questions so it appears in AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Full guide for law firms, accountants, and consultancies.
Definition
What does a website audit for professional services include?
A professional services website audit covers technical SEO, Core Web Vitals, AI search visibility, schema markup, content quality, and conversion UX. Full breakdown inside.
Definition
What is agentic SEO and how does it work?
Agentic SEO uses AI agents to continuously audit, fix, and optimise a website without manual intervention. Learn how it works and which platforms offer it.
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.