Accountants:your website loses clientsto practices that invested in SEO.
58% of SMEs search online before choosing an accountant. AuditMySite audits your practice website in 90 seconds and ships the fixes that move your rankings.
Live audit · Accountant website · before → after
- Schema: Added AccountingService JSON-LD
- LCP fixed: hero image compressed 78%
- Meta descriptions: 14 pages updated
- AI visibility: llms.txt + AnswerBlock added
Why accountants lose rankings
Five gaps costing your practice its highest-fee clients.
Each issue below is found on 62%+ of accountancy websites. Each one is fixable in under a week.
Ranking gap
Competitors rank for audit, tax, and R&D relief queries.
The high-value advisory queries — R&D tax credits, corporate restructuring, inheritance planning — go to practices who built their SEO foundation years ago. AuditMySite shows you exactly what's blocking you.
58%
of SMEs research an accountant online before referral
Schema gap
No AccountingService schema. Google misclassifies your practice.
Without correct JSON-LD, Google can't reliably identify your services, qualifications, or service area. AuditMySite generates and deploys the correct schema in one click.
4×
rich-result CTR uplift with correct accounting schema
E-E-A-T
ICAEW and AAT credentials are invisible to search engines.
Professional body membership and qualifications are critical E-E-A-T signals for accounting content. We audit and fix every missing trust signal.
57%
of accountancy sites fail E-E-A-T requirements
Core Web Vitals
Service pages load in 5.4s. Google rewards 2.5s.
LCP failures on service and contact pages directly suppress rankings and conversion. We find the exact image or script causing the delay and ship the fix.
5.4s
average LCP on accountancy service pages
AI visibility
AI engines recommend Big Four. Your practice doesn't appear.
ChatGPT and AI Overviews are increasingly the first touchpoint for accounting queries. If your practice content isn't structured for AI citation, you're invisible.
34%
of accounting queries now happen in AI engines
90-second audit. Zero cost.
Find every issue blocking your practice from ranking.
Drop your URL. We scan 240+ signals and show the five fixes ranked by estimated client revenue impact.
Direct answer
How do accountants get found on Google?
Accountancy practices ranking on page one for their key services capture 58% of all new organic client enquiries — referrals account for the remainder, but only after clients have already verified the firm online.
Accountancy practices rank on Google through technical SEO (fast load times, correct AccountingService schema, clean site structure), service-specific content that answers SME questions (R&D tax credits, VAT returns, payroll), and E-E-A-T signals proving professional qualification — ICAEW membership, author pages, regulatory credentials. AuditMySite audits all three in 90 seconds. The most common issue on accountancy websites is missing AccountingService schema, which prevents Google from correctly classifying the practice's service scope and location coverage.
How it works
Audit. Prioritise. Fix.
Three steps. 90 seconds to start. No developer needed for most fixes.
Step 01
Run a free audit
Enter your accountancy practice website URL. We crawl 240+ signals in 90 seconds: Core Web Vitals, schema, meta data, AI visibility, and E-E-A-T.
Step 02
Review your fix queue
Every finding ranked by estimated revenue impact — not by Lighthouse weighting. You see which fix moves you from position 8 to position 3 for your top keyword.
Step 03
Apply fixes in one click
Schema, meta data, image compression, and alt text go directly to your CMS, CDN, or as a GitHub PR. No developer required for most fixes.
11,408
sites audited this month
847,213
fixes shipped since launch
47.2%
average score lift in 30 days
£2.1M
ad spend saved by clients in Q1
“Our R&D tax credit page went from position 14 to position 4 in eight weeks. The fix was incorrect schema — something we'd have never found without AuditMySite.”
Aanya Sharma-Whitlock
Managing Director, Hatchworks Chartered Accountants
“The audit identified three LCP issues caused by our brochure PDFs embedded on service pages. Fixed in a day. Page speed went from 5.4s to 1.9s.”
Tomás Reinholdt
Partner, Carbonway Tax Advisory
“We'd been paying £1,800/month for SEO. AuditMySite found issues they'd been ignoring for a year. Switched to AuditMySite and saved £19,000 annually.”
Esi Boateng-Lindqvist
Director, Northcape Accounting Group
Ready to rank
Deep-dive report + auto-fix queue.
The free audit shows you the issues. The £29 report ships fixes automatically to your accountant website — schema, meta data, image compression — no developer needed for most changes.
No subscription. 14-day money-back. Cancel instantly. Charged in AUD.
FAQ
Accountancy SEO, answered.
How do accountants get found on Google?
Accountants rank through correct AccountingService schema, service-specific content answering SME questions, and E-E-A-T signals demonstrating professional qualifications. AuditMySite audits and fixes all three categories.
What SEO issues do accountancy websites commonly have?
The most common issues are: missing AccountingService schema, slow LCP on service pages (often caused by embedded PDFs or heavy images), poor E-E-A-T signals (no ICAEW membership markup, no author pages), and thin service pages that don't answer the questions clients actually search.
Does an accountancy firm need SEO?
Yes. 58% of SMEs search online before choosing an accountant — even when they get a referral, they verify the firm online first. Without SEO, your practice is invisible to the majority of potential clients at the exact moment they're deciding who to call.
How long does SEO take for an accountancy website?
Technical fixes typically produce ranking improvements within 4–8 weeks. Content and authority building takes 3–6 months. AuditMySite prioritises fixes by revenue impact so you focus on what moves rankings fastest.
How much does SEO cost for an accountancy practice?
AuditMySite's free audit is unlimited. The deep-dive report with auto-fix queue costs A$49 once. Agency plans for 25 client sites are A$229/month. Accountancy practices typically spend £32,000+ per year on marketing — AuditMySite pays back in week one.
Plug into your stack
Tools we plug into for accountant.
Comparing alternatives?
AuditMySite vs the alternatives.
Related answers
Common questions answered.
Definition
Does an accountancy firm need SEO?
Yes — 68% of businesses searching for an accountant start on Google. Learn what SEO means for accountancy practices and which fixes move the needle fastest.
How to
How do accountants improve their website SEO score?
Accountants improve their website score by fixing Core Web Vitals, adding AccountingService schema, and publishing answer-format content. 90-second free audit.
Comparison
What is the best SEO tool for UK accountants?
Comparing AuditMySite, Semrush, and Ahrefs for accounting firm SEO. Which tool finds AccountingService schema issues and auto-fixes them?
Stop guessing. Start scoring.
Run your free audit. See exactly what's broken. Approve the fixes. Watch the score climb. No card. No call. No 'enterprise contact us'.